Frigo Mekanik, we have received the third prize in the field of ‘Cooling Group Export’ in 2019. This award is our first export award. The award belongs to 2019, but behind it is the export strategy that we have been implementing for more than 10 years. Over the past 10 years, we have carried out marketing activities in many countries from Australia to Brazil, especially in many countries of Africa, and have offered our products and services to various markets. However, I would like to say that success is not only achieved through marketing activities, but all units such as production, project, R&D and contracting units are behind the success. For sustainable success, the whole team needs to act together and in a result-oriented way.
It is known to everyone that 2020 started with the pandemic and still this process continues. Despite the difficult conditions we are living in this year, I can say that thanks to our export range reaching about 70 countries, we will at least complete the year without losing the market. I would also like to express that according to the results of the first 9 months, our exports received a share of 75% of the total sales volume. Now I can say that frigo mekanik has a completely export-oriented perspective. If you look at the economic size of our country and its share in the world economic size, you will see that there are 100 Turkeys in the world. This situation naturally shows that the target exports to companies that want to increase their business volume. Besides the business volume, the advantage of being able to provide products and services to different markets is in terms of market risk. Today, economic and political developments are changing very quickly. A country where you found significant volume a few months ago can become a completely closed or risky market for you after a few months. On the other hand, a small volume market can become very important to you in a short time. In this case, your market diversity will also reduce your risk of commercial volume reduction.
20 years ago, being able to produce was enough to survive. Then it was mandatory to be able to produce, follow the right marketing strategies, and export. However, due to the policies of many countries to develop domestic production recently, exporting is becoming more and more difficult. In this conjuncture, you now have to turn to different strategies such as opening marketing offices in countries where you have a market, creating service points, warehouse activities, commissioning assembly lines. You have to be there to exist in your marketing country. As Frigo Mekanik, we follow all these developments and make efforts to determine the right strategies and make the right investments. We aim to develop the award we received in 2020.”